New South Wales Consolidated Regulations

RICHMOND RIVER LOCAL ENVIRONMENTAL PLAN 1992 - REG 40

40 Outdoor advertising

(1) The aims of this clause are to ensure that outdoor advertising:

(a) conveys advertisers’ messages and images while complementing and conforming to the built environment and the character of the surrounding locality, and

(b) does not adversely affect the area in which it is located in terms of appearance, size, illumination, overshadowing or in any other way, and

(c) does not lead to visual clutter through the proliferation of signs.

(2) The Council shall not consent to the erection of an advertisement unless it has first considered the aims of this clause.

(3) Notwithstanding any other provision of this plan, the following advertisements may be erected, without consent:

(a) an advertisement within premises which is not visible (due to built form, topography, landscape or the like) from outside those premises, but not an advertisement on a heritage item or on premises within a heritage conservation area,

(b) a business identification sign on land:

(i) within Zone No 1 (a), 1 (b1), 1 (b2), 1 (c), 1 (d), 1 (e), 2 (v), 4 (a), 7 (b), 7 (c) or 7 (f), in association with a home occupation or home industry use of the land, but only if:

- the sign is not erected on a heritage item, and

- the sign does not exceed 0.75 square metre in area,

or

(ii) within Zone No 2 (v), in association with a commercial or business use of the land, but only if it is not erected on a heritage item and it meets any of the following conditions:

- if it is a sign located at a point below the level of the awning of a shop and which will result in no more than 50% of the area of the shopfront being covered with signs,

- if it is located on a shop having no awning, and it is a sign or one of a number of signs located at a point no higher than 4.6 metres above the natural ground level at that point or below the level of the bottom of the first floor window, whichever is the lower, and which will result in no more than 50% of the area of the shopfront being covered with signs,

- if it is an awning fascia sign,

- if it is a suspended under-awning sign, but there is not more than one for every 3 metres of shopfront length, each being a sign not exceeding 2.5 metres in length and 0.5 metre in height and at no point less than 2.6 metres from ground level,

(iii) within Zone No 4 (a) or 2 (v), in association with an industrial use of the land, but only if it does not exceed 10 square metres in area and covers no more then 20% of the area of the facade of the building,

(c) a real estate sign on any land, but only if it:

(i) does not exceed 2.5 square metres in area, except where it is a sign relating to commercial or industrial premises, and

(ii) does not exceed 4.5 square metres in area, where it is a sign relating commercial or industrial premises, and

(iii) does not have any returns exceeding 180 millimetres, and

(iv) is not displayed for more than 14 days after the letting or completion of the sale of the land, place or premises to which the sign relates, and

(v) is not an illuminated sign of any kind,

(d) a public notice displayed by a public authority giving information or directions about the services provided by it,

(e) an advertisement displaying a message changed from that displayed by a previously lawful advertisement,

(f) a sign behind the glass line of a shop window,

(g) an advertisement on a motor vehicle used principally for conveying goods or passengers,

(h) a temporary sign on any land, but only if:

(i) it is not displayed earlier than 28 days before the event to which it relates is to take place, and

(ii) it is removed within 14 days after that event, and

(iii) it is positioned and orientated so that it does not impede pedestrian and vehicular traffic movement,

(i) an advertisement displayed by a public authority, which includes:

- a sign directing vehicular or pedestrian traffic, and

- a road safety or advisory sign, and

- identification signs for streets, roads, localities, villages, towns, public places or the like.