New South Wales Consolidated Regulations

EUROBODALLA URBAN LOCAL ENVIRONMENTAL PLAN 1999 - REG 54

54 What controls apply to outdoor advertising?

(1) For the purpose of this plan:
"Advertisement" means the display of symbols, messages or other devices for promotional purposes or for conveying information, instructions, directions or the like, whether or not the display includes the erection of a structure or the carrying out of a work.
"Business identification sign" means an advertisement, whether illuminated or not, which, in respect of any place or premises to which it is affixed, contains only one or more of the following:

(a) a reference to the identity or a description of the place or premises,

(b) a reference to the identity or a description of any person residing or carrying on an occupation at the place or premises,

(c) particulars of any occupation carried on at the place or premises,

(d) such directions or cautions as are usual or necessary relating to the place or premises or the occupation carried on at the place or within the premises,

(e) particulars or notifications required or permitted to be displayed by or under any State or Commonwealth Act,

(f) particulars relating to the goods, commodities or services dealt with or provided at the place or premises,

(g) particulars of any activities held or to be held at the place or premises,

(h) a reference to an affiliation with a trade, professional or other association relevant to the business conducted at the place or premises.

"Commercial or industrial directory sign" means an advertisement erected on private or public land, either privately or by the Council, providing space on which individual signs may be displayed for commercial or industrial centres located off main roads.
"Fly poster" means an advertisement promoting any event or activity adhered to or placed on a power pole or other public property, or a building hoarding or the like.
"Internally illuminated street sign" means a street identification sign which provides space for the advertisement of commercial premises, or the conveying of information, instructions, directions or the like.
"Land estate sign" means an advertisement which advertises and provides directions to land which consists of no less than 6 adjoining individual lots developed simultaneously and released for sale.
"Real estate sign" means an advertisement:

(a) that contains a message that the place or premises to which it is affixed is or are for sale or letting and may also contain particulars of the sale or letting, and

(b) in the case of a place or premises consisting of or on residential land relating to sale by means other than auction or a letting, that does not exceed 1.22 metres in length or 0.915 metre in height and does not have an area greater than 1.12 square metres, and

(c) in the case of a place or premises consisting of or on residential land relating to sale by auction, that does not exceed 1.83 metres in length or 1.22 metres in height and does not have an area greater than 2.30 square metres, and

(d) in all other cases, that does not exceed 2.44 metres in length or 1.83 metres in height and does not have an area greater than 4.50 square metres.

"Temporary sign" means an advertisement displayed for not more than two months and that:

(a) announces any local event of religious, educational, cultural, political, social or recreational character or relates to any temporary matter in connection with such an event, and

(b) does not include advertising of a commercial nature (except for the name of the event’s sponsor).

"Tourist directory sign" means an advertisement erected by the Council, the Roads and Traffic Authority or another public authority and the purpose of which is to direct the attention of the public to services, activities, features or facilities likely to be of interest especially to travellers and tourists.
"Vehicle mounted sign" means an advertisement displayed on a vehicle, including a trailer or the like, where the vehicle acts as part of the supporting structure for the advertisement, but does not include an advertisement on a vehicle being used primarily for the conveyance of goods or passengers.

(2) An advertisement (other than an advertisement identified as exempt development in Development Control Plan-Exempt and Complying Development , as adopted by the Council on 27 March 2001, or an advertisement prohibited by subclause (3)) may be erected on land to which this plan applies, but only with the consent of the Council. Advertisements for which consent is required include:

(a) land estate signs,

(b) business identification signs other than those identified as exempt development in Development Control Plan-Exempt and Complying Development , as adopted by the Council on 27 March 2001,

(c) advertisements placed on land for the specific purpose of directing the travelling public to places of scientific, historic, scenic or tourist interest, but only if:

(i) the advertisements relate to a building or place, and

(ii) the principal purpose of the advertisements is to direct the travelling public to that building or place, and

(iii) the size of the advertisements is not larger than would reasonably be required to direct the travelling public,

(d) internally illuminated street signs.

(3) The following advertisements are prohibited:

(a) advertisements erected on land within a residential or open space zone, other than:

(i) advertisements identified as exempt development in Development Control Plan-Exempt and Complying Development , as adopted by the Council on 27 March 2001,

(ii) land estate signs, business identification signs, internally illuminated street signs, advertisements directing the travelling public to places of scientific, historic, scenic or tourist interest expressly allowed with consent by subclause (2), and

(iii) advertisements on bus shelters,

(b) fly posters.

(4)

(Renumbered as subclause (3))