*       Bodies and associations that represent sections of the telecommunications industry, the e‑marketing industry or the telemarketing industry may develop industry codes.

*       Industry codes may be registered by the ACMA.

*       Compliance with an industry code is voluntary unless the ACMA directs a particular participant in the telecommunications industry, the e‑marketing industry or the telemarketing industry to comply with the code.

*       The ACMA has a reserve power to make an industry standard if there are no industry codes or if an industry code is deficient.

*       Compliance with industry standards is mandatory.