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COMPETITION AND CONSUMER ACT 2010 - SECT 52D Distributing content

COMPETITION AND CONSUMER ACT 2010 - SECT 52D

Distributing content

  (1)   For the purposes of this Part, the following are examples of ways in which a service distributes content that is made available by the service:

  (a)   ranking the content;

  (b)   curating the content;

  (c)   making the content more or less prominent;

  (d)   making a user more or less likely to interact with the content.

  (2)   Subsection   (1) does not limit, for the purposes of this Part, the ways in which a service distributes content that is made available by the service.

  (3)   For the purposes of this Part, treat the following alterations as alterations to the ways in which a service distributes content that is made available by the service:

  (a)   an alteration to the ways in which the service distributes a particular class of content;

Example 1: An alteration that increases the prevalence or prominence of video content made available by the service by making such video content play automatically.

Example 2: An alteration that increases or decreases the prevalence or prominence of content made available by the service with which users of the service have previously interacted.

Example 3: An alteration that increases the prevalence or prominence of content made available by the service by making extracts from the content available on the service automatically.

Example 4: An alteration that increases the ranking of content made available by the service if a user's friends and family have interacted with content.

  (b)   an alteration to the ways in which the service distributes content of a particular content creator, or class of content creators;

Example 1: An alteration that increases or decreases the prevalence or prominence of content made available by the service if the content is created by a news business that has facilities to make content load rapidly.

Example 2: An alteration that decreases the prevalence or prominence of content made available by the service if the content is created by an automated account.

Example 3: An alteration that decreases the prevalence or prominence of content made available by the service if the content is from a particular website, where attempts have been made to manipulate rankings of content from the website.

Example 4: An alteration that decreases the prevalence or prominence of content made available by the service if the content is from an account of a celebrity or other prominent individual.

  (c)   an alteration to the ways in which the service distributes a particular class of content in relation to a particular class of users of the service.

Example 1: An alteration that prevents inappropriate content being made available by the service to children.

Example 2: An alteration that increases the prevalence or prominence of particular content made available by the service to users of a particular age.

Example 3: An alteration that decreases the prevalence or prominence of particular content made available by the service to users who have indicated they do not wish to see such content.

Example 4: An alteration that increases the prevalence or prominence of content made available by the service to users who are affected by a natural disaster, if the content is reliable information about the disaster.

  (4)   Subsection   (3) does not limit, for the purposes of this Part, the kinds of alterations that are alterations to the ways in which a service distributes content that is made available by the service.

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