2008-2009 The Parliament of the Commonwealth of Australia THE SENATE Presented and read a first time Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2009 No. , 2009 (Senator Ludlam) A Bill for an Act to prohibit disruptive advertising during SBS television programs, and for related purposes [Page Break] 1 Short title ........................................................................................... 1 2 Commencement ................................................................................. 1 4 Schedule(s) ........................................................................................ 2 Schedule 1--Amendment of the Special Broadcasting Service Act 1991 3 i Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2009 No. , 2009 [Page Break] 2 during SBS television programs, and for related 3 purposes 4 The Parliament of Australia enacts: 5 1 Short title 6 This Act may be cited as the Special Broadcasting Service 7 Amendment (Prohibition of Disruptive Advertising) Act 2009. 8 2 Commencement 9 This Act commences on the day on which it receives the Royal 10 Assent. 11 3 Object Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2009 No. , 2009 1 [Page Break] 1 The object of this Act is to prohibit the interruption of 2 programming on SBS television by restricting advertising to the 3 period between the completion of one program and the 4 commencement of another program. 5 4 Schedule(s) 6 Each Act that is specified in a Schedule to this Act is amended or 7 repealed as set out in the applicable items in the Schedule 8 concerned, and any other item in a Schedule to this Act has effect 9 according to its terms. 10 2 Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2009 No. , 2009 [Page Break] 1 2 Schedule 1--Amendment of the Special 3 Broadcasting Service Act 1991 4 1 Paragraph 45(2)(a) 5 Omit ", after programs end or during natural program breaks", 6 substitute "or after programs end". 7 2 After section 45 8 Insert: 9 45A Non-program content 10 (1) The SBS must not interrupt a televised program for non-program 11 content (NPC). 12 (2) For the purposes of this section, NPC is taken to mean any material 13 that is separate from the program being broadcast such as, but not 14 limited to, advertisements, sponsorship announcements, 15 community service announcements, station promotional material, 16 program promotional material and similar material. Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2009 No. , 2009 3