2008

The Parliament of the
Commonwealth of Australia

THE SENATE



Presented and read a first time




Special Broadcasting Service
Amendment (Prohibition of Disruptive
Advertising) Bill 2008
No.            , 2008
(Senator Allison)




A Bill for an Act to prohibit disruptive advertising
during SBS television programs, and for related
purposes


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             1     Short title ............................................................................................ 1
             2     Commencement................................................................................... 1
             4     Schedule(s) .......................................................................................... 2

Schedule 1--Amendment of the Special Broadcasting Service Act
            1991                                                                                                           3


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 2   during SBS television programs, and for related
 3   purposes
 4   The Parliament of Australia enacts:
 5   1 Short title
 6                  This Act may be cited as the Special Broadcasting Service
 7                  Amendment (Prohibition of Disruptive Advertising) Act 2008.

 8   2 Commencement
 9                  This Act commences on the day on which it receives the Royal
10                  Assent.

11   3 Object
12                  The object of this Act is to prohibit the interruption of programming
13                  on SBS television by restricting advertising to the period between
14                  the completion of one program and the commencement of another
15                  program.


     Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2008    No.
                                                                                          , 2008   1


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2             Each Act that is specified in a Schedule to this Act is amended or
3             repealed as set out in the applicable items in the Schedule
4             concerned, and any other item in a Schedule to this Act has effect
5             according to its terms.
6




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 2   Schedule 1--Amendment of the Special
 3         Broadcasting Service Act 1991
 4   1 Paragraph 45(2)(a)
 5         Omit ", after programs end or during natural program breaks", substitute
 6         "or after programs end".

 7   2 After section 45
 8         Insert:

 9   45A Non-program-content
10         (1) The SBS must not interrupt a televised program for
11             non-program-content (NPC).

12         (2) For the purposes of this section, NPC is taken to mean any material
13             that is separate from the program being broadcast such as, but not
14             limited to, advertisements, sponsorship announcements, community
15             service announcements, station promotional material, program
16             promotional material and similar material.