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	Privacy Law and Policy Reporter

• 0. Completion and Support of Current Activity
• 1. Web Site and System Administration
• 2. Customization of Site to Individuals
• 3. Research and Development
• 4. Contacting Visitors for Marketing of Services or Products
• 5. Other Uses

Appendix 3 — P3P Purposes

(From http://www.w3.org/TR/1998/WD-P3P-harmonization# Purposes Defined

as at 9 April 1998)

0. Completion and Support of Current Activity

The use of information by the service provider to complete the activity for which it was provided, such as the provision of information, communications, or transaction services — for example to return the results from a Web search, to forward email, or place an order.

1. Web Site and System Administration

The use of information solely for the technical support of the Web site and computer system. This would include processing computer account information, and information used in the course of securing, and maintaining the site.

2. Customization of Site to Individuals

The use of information to tailor or modify the content or design of the site to the particular individual.

3. Research and Development

The use of information to enhance, evaluate, or otherwise review the site, service, product, or market. This does not include personal information used to tailor or modify the content to the specific individual nor information used to evaluate, target, profile or contact the individual.

4. Contacting Visitors for Marketing of Services or Products

The use of information to contact the individual for the promotion of a product or service. This includes notifying visitors about updates to the Web site.

5. Other Uses

The use of information not captured by the above definitions. (A human readable explanation should be provided in these instances.)