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Editors --- "Upcoming research" [2007] MonashBusRw 15; (2007) 3(1) Monash Business Review 7

Upcoming research

An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty

Prof CE Härtel; Dr R Bennett; Mr IJ Walkley; Mr SA Cierpicki; Prof JS Worthington

• Administering organisation: Monash University

• Partner organisation(s): Colmar Brunton

• Due for completion: June 2007

Attracting and retaining loyal customers is central to the economic viability of organisations. Yet scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time, nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. This project is the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.

Work and social cohesion under globalisation

Prof D Samson; Mr RH Gough; Prof JW Benson; Dr JR Doughney; Dr ML MacIntosh; Prof R Green; Prof J Burgess

• Administering organisation: University of Melbourne through the Foundation for Sustainable Economic Development

• Partner organisation(s): National Australian Bank, Multiplex, Ernst & Young, ACTU, Corrs, Chambers, Westgarth, Members Equity Bank, Linfox, and Schneider Consulting

• Due for completion: March 2008

This three-year project explores the ways in which innovation and improvement in productivity can be accommodated with notions of fairness at workplace and industry level. It will examine the impact of increasingly competitive markets on the nature of work and society and the relationships between employers and employees at workplace and industry level in five industries: finance, tourism, health, IT and telecommunications and automotive components. The research will explore aspirations of senior managers and employees and identify the influence of management practices, unionism and other factors on their acceptance of technological and organisational change.

Effects of experiential retail strategies on store patronage and consumer purchase behaviour

Prof H Oppewal; Dr MB Beverland

• Administering organisation: Monash University

• Partner organisation(s): PaintRight

• Due for completion: March 2008

Recent years have seen an increased interest in industry and academia in what is known as ‘experiential retail’. Not much is known, however, about what generates and determines a retail experience from the consumer’s point of view and what are the short and long-term effects of such a strategy on consumer behaviour. This study will examine these issues by way of a field experiment conducted in PaintRight stores, a co-operative of specialist paint retailers. A survey approach will be complemented by extensive qualitative investigation to allow a better understanding and assessment of the effects of experiential retail strategies.

Religion, finance and ethics: Islamic and conventional perspectives on shared principles, practices, and financial institutions and instruments

A/Prof CJ Mews; Prof M Ariff; Prof M Skully; Dr AR Ghouse; Dr D Bakar; Prof A Saeed

• Administering organisation: Monash University

• Partner organisation(s): Muslim Community Cooperative (Australia), Amanie Business Solutions, Macpherson+Kelley Lawyers, Australian Financial Investment Group

• Due for completion: March 2010

By linking together specialists in finance, banking and religious history with the Muslim Community Cooperative (Australia) and established legal experts, this project explores communication and complementarity between Islamic finance and conventional Western financial principles. It will propose new financial structures and instruments to expand the scope of Islamic finance, to maximise financial and investment opportunities in Australia, and to promote interaction between Islamic and conventional financial sectors. The project will enable Australian researchers to work with international authorities in Islamic finance, promote dialogue between Islamic and other groups on financial principles, and increase investment and development within the Australian financial market.

Cite this article as

'Upcoming research'. Monash Business Review. 2007.; Monash University ePress: Victoria, Australia. http://www.epress.monash.edu.au/. : 7–8. DOI:10.2104/mbr07015

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