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The Law Institute --- "The Gist" [1997] LawIJV 38; (1997) 71(2) The Law Institute Journal 22

Gist

Beemer blue

American Lawyer reports that BMW offended the sensibilities of sensitive lawyers when it included a lawyer joke in a national ad campaign.

The original advert named "20 Things You Should Do in a Lifetime", with the ultimate being the ownership of a BMW 7-series.

Listed at number 16 (between "Take a balloon ride over the Serengeti" and "Kiss someone passionately in public") was "Hang up on a lawyer".

Hapless Dennis Helfman, general counsel of BMW of North America Inc, who reviewed the ad before it ran, admitted: "We didn't think it was offensive, but public opinion indicated

that we may have been a touch out of line".

Within two weeks of the ad's appear¬ance the company received about 30 written complaints from offended law¬yers. Numerous protest phone calls were also received by the American Bar Association.

So what was number 16 changed to? The insipid "Be able to recite three good toasts".

Joking around

Luckily, BMW's advertising copywriters hadn't yet dipped into their copy of The Joke's on ... Lawyers by Stan Ross (The Federation Press, $19.95).

They could have also feat¬ured such jokes as:

Q: What's the difference be¬tween a lawyer and a vulture?

I A: The lawyer gets frequent flyer points.

f you laid all the lawyers in the world . . . end to end, on the equator .. . it would be a good idea tojust leave them there.

Logo lashback

Australian Law Reform Commis¬sion president Alan Rose sent in this spirited reply to The Gist's nom¬ination of the ALRC logo for the Worst Logo in Law Award.

3800.jpg

Great security

The Gist unearthed this handy tip in the recently released Life, Law and the Pursuit of Balance - A lawyer's guide to the quality of life, a book published by the Maricopa County Bar Association in partnership with the State Bar of Arizona Young Lawyers Division and the American Bar Association Young Lawyers Division.*

Hints for security in a home-based

office.

"I have a Great Dane that lies at the door between my office and home. The animal cannot be missed by any visitor entering the office. The overwhelming size of this animal is an initial deterrent for anyone who may pierce my defences."

Available from P&S Quality Consulting Group for $120 plus $7 postage and handling, tel (03) 9532 8344.

Pick your target

A gang of Nigerian advance-fee fraud¬sters picked the wrong marks for their scam, according to an article in The Weekly Journal of the Law Society in the UK.

Number one target was the director of Britain's Serious Fraud Office, George Staple, who tries all major fraud in the UK. A second target was a Croydon firm, Taylor Willcocks, one of whose partners had just come across a case in which £75,000 was swindled in a similar scam.

Both targets received letters by putative representatives of the Nigerian government, asking them to facilitate the transfer of millions of dollars into a foreign account. Both would receive a percentage of the total amount trans¬ferred.

The sting in the tail was that both would be expected to make up-front payments to "off-set any expenses that would be incurred in the course of the transactions" - about $1 million.

Taylor Willcocks partner Sarah Add¬ison said: "It was so badly done, I thought it was some sort of joke".

However, the Metropolitan Police fraud squad said not all solicitors were so clued up. "A handful of solicitors have actually gone through with it and ended up losing a lot of money," a police spokesman said.

The Law Society's fraud intelligence officer, Barrie Mayne, recalled the case of a solicitor who followed up on one letter.

"He flew to Lagos and was chauffeur driven to the Sheraton Hotel, where he was put up for the night and eventually parted with £50,000."

Auld lang syne

English QC David Panick discovered a host of interesting cases when he looked back on the legal year for The Times.

Some of those cases included:

Disparaging references to the law in literature No. 11 in a series

"Don't waste time with undergraduates," Beverly Kern had advised. "Concentrate on the men in the professional school."

For a month or so, Karen had made a halfhearted effort to comply, ever conscious of her mother's social set, in which success was measured by the number of doctors or dentists, or at the very least, lawyers brought into the fold. It was the direction in which sons were pushed and the end to which every parent of a marriageable daughter aspired.

Susan R Sloan Guilt by Association, 1994

Close quarters

The UK Press Gazette reports that, ironically, after the libel case against the Sunday Times, Reynolds and his family booked into Ashford Castle in County Mayo for a much needed break.

Also booked into the castle was journ¬alist Alan Ruddock - formerly of the Sunday Times, who recently spent five weeks in the same libel court as Reynolds.


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