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Ladakh Pty Ltd v Cao & Anor [2010] FMCA 799 (3 November 2010)
Last Updated: 3 December 2010
FEDERAL MAGISTRATES COURT OF AUSTRALIA
LADAKH PTY LTD v CAO
& ANOR
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COPYRIGHT – Applicant’s garment and
design clearly unlawfully copied and reproduced – whether Applicant had
created
copyright in the design – whether Respondents caused or effected
the breach of copyright – consideration of damages,
damage to reputation
and pursuant s.115 of the Copyright Act 1968.
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|
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LADAKH PTY LTD (A.C.N. 079 120 595)
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Hearing dates:
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16 & 17 September 2010
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Date of Last Submission:
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17 September 2010
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Delivered at:
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Melbourne (by video link to Sydney)
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Delivered on:
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3 November 2010
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REPRESENTATION
Counsel for the
Applicant:
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Mr E. Heerey
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Solicitors for the Applicant:
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Middletons
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Counsel for the Respondents:
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Mr A. Lang
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Solicitors for the Respondents:
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Austin Haworth & Lexon Legal
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ORDERS
(1) The Respondents pay the Applicant:
- (a) Damages of
$350 for loss of sales;
- (b) Damages of
$10,000 for damage to reputation;
- (c) Additional
damages of $30,000 pursuant to s.115 of the Copyright Act 1968.
(2) The Respondents pay the Applicant’s costs, to be taxed in default of
agreement pursuant to the Federal Court Rules.
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FEDERAL MAGISTRATES COURT OF AUSTRALIA AT
MELBOURNE
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MLG 158 of
2010
LADAKH PTY LTD (A.C.N. 079 120
595)
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Applicant
And
First Respondent
Second Respondent
REASONS FOR JUDGMENT
Introductory
- Jane
Kidston is the general manager of the applicant. On 20 September 2009, she
attended a retail store named Funky Femme and purchased
a Boho Australia branded
garment. That garment was an identical copy of a garment manufactured by the
applicant.
- The
respondents carry on business as a partnership and own the registered name Boho
Australia. They admit that they caused the offending
garment to be manufactured
in China and that they caused it to be on-sold to Funky Femme. They also admit
that it is an identical
copy of the applicant’s garment. They say,
however, that it was not them who copied it.
- In
the circumstances of this case, the following matters arise for
consideration:
- did
the applicant in fact create a copyright when it created the design used in its
own garment?;
- has
the applicant proved that it was the respondents who copied it and/or caused it
to be copied?;
- did
the first respondent know, or ought she have known, that the garment was a
copy?;
- if
the answer to the preceding question is yes, what damages should the applicant
receive for this conduct?;
- is
the second respondent to be held liable in addition to the first respondent?
- For
the reasons that follow, I think that the applicant did create copyright in the
garment, that the first respondent caused it to
be copied, that the first
respondent well knew it was a copy when she imported it into Australia, that the
applicant should receive
damages in sums set out in these Reasons for Judgment,
and that the second respondent is indeed liable for his partner’s conduct.
The copyright issue
- Here
in my view, the evidence of Laura Nagy is clearly decisive.
Ms Nagy, who no
longer works with the applicant, commenced employment in October 2008. It was
part of her role as a fashion designer
to design garments which were on trend
(P–35). She would see trends when shopping (P–36). In early 2009,
she became
aware of a number of skeleton designs in the marketplace, including
one by Sass & Bide (P–38). She was aware that there
was “a
trend for this morbid reference to skeletons” (P–40).
- She
decided to create her own original design:
- “I
did see a rib cage elsewhere, but I wanted to do something that was a bit more
medical, and looked a little bit like an
X-ray; had kind of a grainy effect to
it. Like the – this sounds really silly, but almost like it was kind of a
magical T-shirt,
where you could X-ray your rib cage. So I wanted to apply an
effect, or draw the rib cage in a way that would give that effect,
and I do
think that was my original idea, to have that kind of grainy look to it
(P–41).”
- Ms
Nagy sketched a ribcage from a photograph of human ribcages she saw on the
internet. Over that, she applied dots using a ruler
and felt pen to create the
impression of the design. This was not easy (P–45).
- Ms
Nagy did not retain the original sketch of the dots out of laziness
(P–46), and she had to scan it in to make it work (P–47).
- In
response to a question from me as to whether the trend for skeleton-type
garments was still extant, she said “especially
with prints, once they go
into the marketplace and, I mean, my experience with customers is once
they’ve seen something they
generally don’t want to repeat it again,
when it’s that specific. So they might want to work within the trend but
no
so specifically within something so tight as a print or, you know, a garment
shape, or something like that” (P–48).
- The
question of degree of originality required to establish the subsistence of a
copyright, in circumstances where one drawing may
be based on another was
considered in authoritative terms by the Full Court of the Federal Court in
Interlego AG v Croner Trading Pty Ltd [1992] FCA 624; (1992) 39 FCR 348. Gummow J, with
whom Black CJ and Lockhart J agreed, said at P-379:
- “There
is no doubt that the test of whether one drawing based on another attracts a
separate copyright is a visual one. The
question for the court is whether the
later drawing is merely a copy of the earlier, or is a new artistic
work.”
- Applying
that test here, in the light of Ms Nagy’s evidence, it is quite clear that
Ms Nagy produced something radically different
from what had been produced
before. I note that Ms Nagy did not solely rely upon the Sass & Bide
skeleton document she had seen,
and her design is materially different both from
that and from any actual ribcage in any event.
- In
my view, there can be no doubt that the applicant has succeeded in establishing
a subsistence of copyright in the design which
Ms Nagy created. Indeed,
submissions to the contrary were only perhaps in the ultimate somewhat faintly
expressed.
The copying of Ms Nagy’s design and who did it – Some introductory
facts
- The
following facts are not controversial. They have been asserted by the parties
either in affidavit evidence or in their viva voce
evidence without any relevant
challenge.
- The
applicant is a company that designs, manufactures, distributes and wholesales
women’s clothing. It has produced products
under the Ladakh brand since
1993, which are primarily aimed at fashion conscious women in their 20s and 30s.
- The
applicant sells its garments to over 640 independent retailers throughout
Australia, and to independent retailers in New Zealand.
The applicant selects
the retailers to whom it sells its Ladakh branded garments and does not supply
to each person who may seek
to stock its garments.
- The
applicant advertises and promotes the Ladakh brand in a number of ways and has
spent substantial amounts of money doing so.
- The
applicant has been successful in selling a substantial quantity of Ladakh
branded products in Australia, and I accept that all
of these activities taken
together have, to quote paragraph 13 of Ms Kidston’s affidavit sworn on 25
June 2010:
- “...generated
and cultivated a reputation as being an innovative brand that prides itself on
its garment designs which are
of good quality and which appeal to a range of
fashion conscious women in their 20s and 30s. Since launching, the applicant
has
built up a substantial reputation in the Ladakh
brand.”
- In
2000 or thereabouts, the applicant bought a factory in China. This predated the
employment of Ms Kidston in 2002, but I accept
that she is in a position to give
that evidence, given the company’s records available to her.
- The
applicant still continues, however, notwithstanding the purchase of its factory
in Shanghai, to use third party manufacturers
on occasion (P–77).
- The
applicant employs designers, one of whom was Ms Nagy. Designs, once prepared,
are sent to the factory in Shanghai, as is the
relevant artwork (P–59).
They are sent both electronically and in hard copy.
- The
applicant’s processes of advertising and promoting their material to
wholesalers include the creation of look-books, which
are made available to
wholesalers who visit the applicant’s premises, as well as substantial
advertising in magazines. Ms
Kidston has exhibited very substantial amounts of
such advertising.
- Following
the creation of the Skeletor tank design by Ms Nagy, it was sent to China and
the garments were made for the applicant.
Copies of the garment were offered
for sale in about late May 2009, and the vast majority of the sales that
eventuated took place
in May and June
(P–74).
- There
were no specific paid advertisements for the Skeletor, but all 1153 of the
applicant’s Skeletor garments were sold (subject
possibly to a small
number being returned as deficient or the like).
- Ms
Cao, who was the only witness cross-examined on behalf of the respondents, has
deposed in her affidavit (exhibit R2) affirmed on
12 August 2010 that she
started her own business of importing shoes from China in about 2004. At the
end of 2008, the Global Economic
Crisis took a big hit on her business, and she
had just given birth to her first child. As a result of the concomitant
stresses,
she decided she would branch out into other areas of wholesale and at
about the same time, her husband, the second respondent, agreed
to quit his job
and they decided to start a clothing business together.
- In
December 2008, they registered the New South Wales business name Boho Australia
in their names. Before doing so, Ms Cao flew to
Guangzhou “in the end of
2008” to search for factories from which she could buy garments. She
eventually picked a factory
named Keni Clothing Industry Factory “as it is
not a very big factory and is perfect for a small entrepreneur like
myself.”
- She
dealt, at that factory, with Suyan Xiao. At the beginning of 2009, Ms Cao also
hired Bilian Xiao, for the latter to be responsible
for quality assurance and
accounting. Ms Cao deposed that Bilian Xiao checks quality of clothing and
otherwise assists her in her
business in China.
- Ms
Cao deposed that she imports about two to three hundred pieces of fashion
garments into Australia every week which usually arrive
on Thursdays and
Fridays, and quite a few of her retailer customers come in on Mondays and
Tuesdays to look at the new shipments.
The target customers range from women in
their 30s to 60s.
- Despite
a difficult start, business improved in 2009.
- At
some time “in the beginning of mid-2009” Ms Cao “realised that
ribcage designs had become very popular.”
She said, “I gained this
knowledge because Sass & Bide has a metallic rib cage design that sold very
well.”
- What
happened thereafter is a matter of controversy.
- What
is not the subject of controversy is that by late August, or at least September
2009, Ms Cao’s supplier in China had manufactured
not less than about 150
of the Skeletor tank design garments. The garments appear to have been very
similar to the applicant’s
Skeletor tank-top designed by Ms Nagy, and the
design itself is conceded to be, to all effects and purposes, identical.
- It
should be noted that when I say identical, this means that it is identical in
the sense that each or almost every one of the various
little dots placed by Ms
Nagy to produce the design has been exactly reproduced in the Boho garment
ultimately sold.
- On
20 September 2009, Ms Kidston, who was shopping with her family, bought a Boho
Skeletor tank-top at the Funky Femme shop in Coogee
(see exhibit JK-21).
- It
was for sale at a substantially lesser retail price than the applicant’s
retailers would have sold it for.
- The
applicant, in fact, sold 282 Skeletor garments in Sydney, which
Ms Kidston
says was an average sale, and I accept that evidence.
- I
also accept Ms Kidston’s evidence that the Funky Femme shops are in high
profile locations and are well presented. I further
accept her evidence that
Funky Femme would not sell that garment, simply because it would cost too much
for the sort of clientele
that Funky Femme attracts. It should be noted that Ms
Kidston is, clearly from the evidence she gave and the way she gave it, very
experienced in matters to do with the clothing industry.
- In
order to understand the controversy between the parties, which was essentially
whether or not it was Ms Cao who caused the fake
reproductions of the Skeletor
tank-top to be made or some other party, it is important, at this point, to
address the evidence of
the parties. I have already addressed the evidence of
Ms Nagy, whom I should make it clear was an excellent witness who was obviously
telling the truth.
The evidence of Ms Kidston
- Ms
Kidston has been working in the fashion industry since 1999 and in Sydney since
2000. As earlier indicated, she started working
for the applicant in 2002, and
was promoted to her current role of general manager in 2009. I have already
referred to the extensive
production of garments and advertising deposed to by
Ms Kidston.
- Ms
Nagy created the Skeletor graphic work in February 2009 and on or about 2 April
2009, the applicant sent the orders to China for
the production of the garment.
Two samples of that garment featuring the graphic were sent from China to
Australia for approval,
and the order went ahead in due course.
- On
or about 8 May 2009, the applicant’s factory shipped 1153 units of the
Skeletor garment to Australia, and they were part
of the applicant’s April
range.
- 1141
units of the garment were sold to wholesale customers but as I have said, it was
Ms Kidston’s oral evidence that all of
the run was sold.
- As
indicated, on 20 September 2009 Ms Kidston bought the Boho Australia garment
from the retail store Funky Femme. On 5 October 2009,
she instructed Middletons
to send letters of demand to Funky Femme who, through their solicitors,
identified Boho Fashion as the
party from whom they had bought the garment.
Funky Femme immediately withdrew the remaining 20 garments it had in its
possession
from sale, and returned them to Boho Fashion.
- Also
on or about 5 October 2009, Ms Kidston instructed Messrs Middletons to send
letters of demand to the respondents, which were
the subject of a response from
solicitors Roderick B Harris & Co to Middletons claiming that approximately
150 garments were
manufactured in China and were sold at $5 profit.
- A
letter was sent to Middletons from the first respondent dated
11 November
2009 but sent on 12 November 2009. The terms of that letter speak for
themselves. In summary, Ms Cao asserted that she
did not mean to copy the
applicant’s design and that “the rib cage was in fashion and we
wanted to use this idea only.
We did 148 pieces which arrived here in late
August. We have sold out of this design ... and we take full responsibility for
our
actions.” (exhibit M to Ms Cao’s affidavit).
- Ms
Kidston asserted that Ladakh only sells its branded garments to select boutiques
within Australia and New Zealand. She asserted
that when these designs are
copied by other businesses and targeted to a similar market to the
applicant’s market, the claim
of originality in the garments is lost. She
asserted that such circumstances give rise to a diminution in the Ladakh brand
as a
whole. She went on to say, at paragraph 34 of her affidavit (the above is
all a paraphrase of the affidavit):
- “...
consumers will be unlikely to purchase “Ladakh” branded garments and
they will be more unlikely to pay the
prices charged by the Applicant for its
garments as they will no longer see the value in paying higher prices as the
“Ladakh”
branded garments are no longer exclusive.
- The
Applicant’s continued success is heavily dependent on the Applicant
maintaining exclusivity and originality of its designs
as the Applicant credits
its success to the talent and skill of its design team and the effort and
resources that go into creating
its products which have popular appeal with its
target market of fashion conscious women. The applicant takes all possible
steps
to protect its designs and exclusivity of these designs. The Applicant
has taken action against numerous fashion houses that have
copied its original
designs.”
- She
went on to give evidence as to the applicant’s reputation in the Ladakh
brand, and that the Boho garment was sold in retail
stores in close proximity to
retail stores to which the applicant sells. She gave uncontradicted evidence
that the Ladakh garment
was sold for a recommended retail price of $44.95, and
that she purchased the Boho garment for $33.
- In
oral evidence-in-chief, Ms Kidston gave evidence that the applicant’s
office is in Surry Hills which was said to be, and
indeed clearly is, a kind of
centre of the fashion industry in Sydney. She said that wholesalers and
retailers come to look around,
and look at the applicant’s look-books.
- Tellingly,
she said that the applicant would know if anybody else was using the Skeletor
tank design in Australia. She said no other
wholesaler was using this design in
Australia (P–56). What she said was:
- “Apart
from Boho would you know if someone else in Australia was using this particular
design, that we’re talking about
in this case? ...Yes. I think so. We
look very hard at the Australian retail market. You know, what our competitors
are doing,
you know, what we need to do differently. ...we have offices in
Queensland and Melbourne. So, you know, not just Sydney-based.
We have girls
who look at the retail market, you know, on a weekly basis. Shop our
competitors, see what they’re doing. And
quite often it is brought to my
attention, you know, similar product that may be out there. And, you know, we
have had other such
cases where, you know, we have found copied product in the
market.
- And have
you found any other people using this particular design, in Australia?... No.
No.”
- I
would interpolate at this point and repeat, if I have not already made it clear,
that Ms Kidston was an impressive witness. The
nature of her answers and the
way that she gave them inspired every confidence in her as a witness both of
truth and expertise.
When she did not know something, she was candid in her
admissions, and her answers were generally given with an extremely authoritative
mien of a person talking about a subject in respect of which she was in full
command.
- She
was a witness of truth and I accept all of her evidence in that sense. There
is, however, one minor aspect of it, to which I
shall come, that I am unable to
accept.
- Based
on Ms Kidston’s evidence, I accept that no other wholesaler has used this
particular design.
- Ms
Kidston gave evidence under cross-examination as to what are called repeats.
These are further orders for particular garments.
These are conducted at the
request of customers, and most involve one or two repeats. The average
turnaround time for repeat orders
is about four to five weeks (P–70). Ms
Kidston described Funky Femme as being towards the lower end of the fashion
market
with nothing expensive (P–75). She did, however, confirm that
Funky Femme stores look good, but would not sell the applicant’s
products
as they would be too expensive (P–76).
- Ms
Kidston expressed the view that it was very improbable that Boho’s
importation of garments was limited, as was asserted,
to only about 150. She
said that China was a mass market where it was difficult to get a small run and
that, indeed, that is one
of the reasons why the applicant has its own factory
(P–77.)
- She
went on to say that her knowledge of production in China was based, as it were,
not on being directly involved, but from her experience
in the industry
generally. She said, however, and I accept, that it is an industry concerned
with big orders, and that often the
applicant has to order 1000 metres of
garment at a time. She said, and I accept, that it is hard to order under 300
units, and that
it was difficult to get “those small runs” out of
China (P–79).
- I
have no doubt that Ms Kidston was telling the truth when she gave this evidence.
What I think, however, is more probable is that
Ms Cao may have been able to get
smaller runs on occasion. Ladakh is an upmarket brand dealing in substantial
numbers of sales.
- It
may well be possible for smaller operators using inferior quality products to
accommodate smaller runs.
- That
is not to say that Ms Kidston’s evidence is incorrect. Rather, in this
respect at least, while I accept Ms Kidston’s
evidence as far as it goes,
I am not satisfied that it has been established that it is more probable than
otherwise that more than
150 garments were imported by Boho.
The evidence of Ms Tovey
- Ms
Tovey’s evidence was given orally. She attended only on subpoena. She
was a former employee of Boho who started in November
2009 as a sort of office
administrator or manager. She was not the only employee. Her employment ceased
in March 2010 (P–81).
- She
described how a letter was received from Middletons and Ms Cao asking her to
ring Middletons on her behalf. At P–83 of
evidence-in-chief, she
said:
“A letter came by post and Jing had opened it and
asked me to ring Middletons and explain to them how I – what I knew,
more
or less explain what she – how she came into this garment, and because she
– well, there was a bit of a language
barrier there, and I was Australian,
she got me to ring up Middletons...
What did she ask you to say? ... She asked me to say that the – that
she saw a customer coming to her showroom with a garment
that had a sequins
style rib cage shirt or top, and that’s how she became –
that’s how she got the design, that
she actually took a photo of the
garment that the person had on and she sent it over to her manufacturers in
China and – to
see if they could copy the design without the
sequins.”
- She
then spoke to Mr Feder of Middletons in those terms.
- In
cross-examination, there was something of a suggestion or inference that Ms
Tovey had prepared her evidence in conjunction with
Middletons or had otherwise
had access to Mr Feder’s notes. Ms Tovey denied these assertions, and in
my view, convincingly.
She said at
P–84:
- “No,
I remember what I had spoken to Mr Feder about on that date about that
letter.”
- I
would interpolate again, as I did earlier with Ms Kidston, and say that I
thought Ms Tovey was an excellent witness. Subject to
one stumble, to which I
shall come, her evidence was given responsively and directly. She impressed me
as being a witness of truth.
No suggestion was put to her that her evidence was
given out of malice towards Ms Cao or her husband, and there is no reason to
suspect that she was not giving her evidence honestly.
- In
any event, having seen and heard her give her evidence, I accept that what she
was saying was said truthfully. I further accept
that she was a woman with a
clear and good memory of the events that she described, subject as I have said
to the exception to which
I have referred.
- It
was put to Ms Tovey that Ms Cao’s English was not always clear because of
the language barrier. Ms Tovey was clear as to
this at
P–86:
- “She
can get a point across, if that’s what you’re saying, but it’s
not as clear as you and I.
- No, no. In
fact sometimes it can be quite unclear, can’t it? ... No. Not at all. I
could always understand what she was
saying.
- You always
understood exactly what she was saying? ... That’s right.
- Never a
misunderstanding between you and Ms Cao? ... No, not at
all.”
- Ms
Tovey went on to say that Ms Cao was annoyed rather than distressed by the
receipt of the letter from Middletons (P–86) and,
at
P–87, the
following exchange took place:
- “And
did she explain to you what happened? ... She had explained to me in past
conversations what had happened.
- Yes. So
you didn’t have any direct experience of what had happened? ... No.
- And can I
suggest to you that she said words to this effect, “All I did was call the
Chinese factory and tell them I want something
with a rib cage design as it was
very popular at the time. I knew about Sass & Bide’s rib cage design,
then the factory
sent me a sample and I approved it. I have looked up my
records. I received 148 pieces after ordering and sold all of them at $15
a
piece. I asked for a recall from other retailers but they have been sold out.
I did not make any further order”. Can I
suggest to you that she said
words to that effect? ... No. She told me that there – a customer had
come in to her showroom
with a rib cage top on with sequins on
it.”
- She
went on to identify a photograph that Ms Cao showed to her before the letter
from Middletons was seen. She confirmed that from
the start of her employment,
she knew there was a copyright issue going on
(P–88).
- It
is clear that the date of the photograph to which reference was made was 13
September 2010, and it is also clear that that photograph
was annexure P to Ms
Cao’s second affidavit (Court Book 0987S). It is clear that that garment
is a different garment and not
a copy of the applicant’s Skeletor
tank-top.
- At
P–88, the following exchange took place:
- “Can
I suggest to you that she – Ms Cao showed you that photograph and said
words to the effect, “Look at this.
I took a photograph of our customer
last month, and her shirt has a rib cage design on it. Rib cage designs are
everywhere. I
don’t know why they think I knew about their
design”?... No.
- I suggest
to you that there is a possibility that you may have misunderstood the
explanation of events provided by Ms Cao? ... No,
not at
all.”
- At
P–89, Ms Tovey confirmed that the photograph had been taken and would have
been sent to China as she understood it. She
said:
- “...but
that was your understanding, that this photo depicted the garment that she said
she had sent? ... That’s correct,
yes.”
- She
confirmed that the question as to the background of the matter came up on an
almost daily basis:
- “And
at that time, did she ever say to you words to the effect, “All I did was
call the Chinese factory and tell them
I want something with a rib cage design
as it was popular at the time?” ... No.”
- Counsel
for Ms Cao then pressed Ms Tovey as to whether she had assisted in writing a
letter to Mr Harris, Ms Cao’s then solicitor.
Initially, Ms Tovey said
she remembered writing a few letters and that she was sure some were to Mr
Harris, but could not otherwise
remember. She was in due course shown the
letter written to
Mr Harris which gave a different explanation as to the
events, consistent with the position articulated by Ms Cao and put to Ms Tovey
and denied by her. It is fair to say that Ms Tovey had obviously forgotten
about that letter. The substance of her response was
that she was effectively
requested by her boss to write the letter in those terms. She was somewhat
defensive and self-exculpatory
when it was brought to her attention that the
terms of the letter to Mr Harris were clearly inconsistent with what Ms Tovey
had said
to Mr Feder, and indeed what Ms Tovey said Ms Cao had said to her.
- She
said at P–91:
- “Personally,
I thought there might have been something, you know, a little bit dodgy. But,
you know, I’m only going
to do what Jing has asked of me. I was her
customer service manager, she has asked me to do something as a boss, so I have
written
this letter in her words.”
- In
my view, what should be made of the evidence on this point is this. It is clear
that Ms Cao caused Ms Tovey to write a letter
to Mr Harris consistent with the
version of events that she has put before the Court. It is equally clear that
Ms Tovey knew, at
the time, that this was inconsistent with what she told Mr
Feder, albeit that she had clearly forgotten the terms of the correspondence
before it was put to her.
- I
accept that as an employee at the time, Ms Tovey felt that she had no option but
to write whatever it was that Ms Cao was telling
her, even though she felt a
measure of unease about it. The fact of this having occurred does not, however,
detract, in my view,
from both the accuracy of Ms Tovey’s memory as a
whole, and her truthfulness.
The evidence of Ms Cao
- I
have already set out some of the non-controversial aspects of
Ms Cao’s
evidence. As indicated, she branched out into wholesale clothing towards the
end of 2008. She said that she seldom
sells clothes with prints on them, and
that they are not the focus of her business or expertise. She said that she has
travelled
to China a number of times since visiting Keni for the first time but
that she does not visit graphic design shops. She said at
paragraph 16 of her
first affidavit, exhibit R2, “I don’t visit graphic designs shops.
When it comes to graphic designs,
I simply rely on the range of designs which
the factory offers. From time to time Keni would send me photos or actual
garment samples
to my shop.”
- At
some point “in the beginning of mid-2009”, Ms Cao realised that
ribcage designs had become very popular. “I
gained this knowledge because
Sass & Bide has a metallic rib cage design that sold very well”.
- Ms
Cao deposed that she then called Bilian Xiao and said “metallic rib cage
designs are very popular lately, can you send me
some samples from the
factory?” to which Ms Xiao replied “Okay I will send some
over”.
- She
went on to depose that in early August 2009, she received another shipment of
samples from Keni, one of which was a white tank-top
with a metallic ribcage
print on the chest area. She deposed that as usual, she hung out the samples on
the sample rack and mannequins
for her retail customers to peruse.
- From
this, she gathered there was enough interest in the piece, so she called the
factory and ordered the design in a roll of white
fabric and a roll of black
fabric anticipating a total of about 120 tops as a result.
- The
shipment arrived on 7 September 2009, and it seems common cause that the total
actually sent was 148.
- The
first customer to purchase the garment was Funky Femme, and that representative
bought 80 pieces for their shops to which they
were sold by Boho for $15.
Various other sales followed.
- Leaving
aside any items that may have been faulty, the vast majority of the 148 garments
was sold. It was ultimately agreed that
123 were sold.
- Ms
Cao’s first affidavit went on to say that she was surprised and concerned
by the letter from Middletons and that she had
not seen that particular rib cage
design, including on any other garment, prior to receiving the samples from
Keni. In short, she
put it that the whole thing came as a complete and very
disturbing surprise.
- There
were four to five such garments still left, and she told Middletons this at a
later time.
- Her
inquiries suggested that all other copies had been sold.
- Leaving
aside hearsay evidence from Bilian Xiao and Suyan Xiao which I have not
permitted either party to rely on as it is so clearly
hearsay, it is nonetheless
the case that in March 2010, Ms Cao received from Keni a letter and some plastic
films. One of those
plastic films is exhibit R3, and it is a very precise
reproduction of the Skeletor tank design produced by Ms Nagy. In her second
affidavit, exhibit R4,
Ms Cao expanded upon a number of matters. She said,
amongst other things, “I had noticed that Sass & Bide had a rib-cage
design garment and I could see that the rib-cage design was becoming very
popular.”
- She
went to say:
- “Prior
to receiving this letter (the Middletons letter) I was not, to my
recollection, aware of the brand Ladakh. I have, as a result of this
proceeding, been made aware that Ladakh’s
office is on Kippax Street,
Surry Hills, and is very close to my shop. I was not previously aware of
this.”
- Ms
Cao went on to say:
- “On 6
October 2009, a customer came in to the Boho Australia premises wearing a black
shirt with a sequined ribcage design
on the front of the shirt. I immediately
thought about the letter of demand I had just received. I took a photograph of
the customer
in this shirt. I thought that it may be useful to help explain to
Middletons that:
- (a) there
were a number of rib-cage designs in the marketplace at that time, such as the
one worn by that customer;
- (b) I was
aware of one in particular by Sass & Bide; and
- (c) I did
not get the idea to purchase a rib cage design from their
garment.”
- Her
affidavit went on to set out the conversations she had had with
Ms Tovey in
the terms in which they were put to Ms Tovey by counsel as I have described
previously. At paragraph 16 of exhibit R4,
Ms Cao deposed:
- “It
was not the case that a customer came into Boho Australia’s premises
wearing a rib-cage design with sequins and requested
such a garment without the
sequins; I did not take such a garment from a customer or send such a garment
to Keni or anyone else.
I did not ever tell Ms Tovey that I did, and I did not
ask Ms Tovey to tell Middletons such things.”
- It
should be noted that the denial related to sending garments to China and does
not traverse, in terms, Ms Tovey’s evidence
that Ms Cao told her that she
had sent a photograph to China.
- In
cross-examination, Ms Cao confirmed, as I suspect would be only commonsense,
that items come in and out very quickly. She confirmed
that she makes sure she
is aware what competitors’ garments are. She confirmed that the Chinese
supplier makes suggestions
to her and that she makes suggestions to them. She
described this arrangement as mutual (P–103). She said that she searches
a lot on the internet. She has confirmed that her customers are usually
retailers, and she said it was very rare for them to tell
her what was selling
well (P–104).
- Some
aspects of Ms Cao’s evidence under cross examination were, in my view,
less than satisfactory.
- I
make full allowance for the fact that Ms Cao was giving her evidence through an
interpreter in proceedings conducted in a language
not her own. I make further
allowance for the natural nervousness of a person in Ms Cao’s position,
being a small businesswoman
well knowing or inferring that she was being sued
for substantial amounts of money in a legal system with which she is unfamiliar.
- Notwithstanding
that I make every proper allowance for these factors, it does have to be said
that Ms Cao was not a convincing witness.
A number of her answers seemed to
me to be unresponsive and unhelpful.
- She
gave a series of answers between P–107 and P–109 about her knowledge
of Sass & Bide. At one stage, she said that
she did not know if the
products of Sass & Bide were selling well or not (P–107). She went on
to say, at P–108,
that she was not interested in what products her
competitors were selling. She then went on to say that she never paid any
attention
to fashion magazines, save to the extent that she might read them for
her own entertainment (P-111).
- She
said at P–110 that it was her business to know which clothing items were
selling well on the market, but that the internet
was enough for her to conduct
her research.
- I
do not propose to set out each of the various transcript references, but she
ultimately confirmed that she had been to the Sass
& Bide retail premises at
Bondi Junction Westfield Mall to see how the product was presented
(P–119).
- What
I take from these passages, which are purely by way of illustration, is that Ms
Cao’s evidence seems to me to wax and wane.
It did not have the steadfast
quality attributable to the other three witnesses who gave oral evidence. Her
answers, in part, were
by no means believable.
- Given
that Ms Cao reads fashion magazines, it would appear, on occasion for her own
interest, it seems extraordinary that she would
not at least look at them as
part of her general research. After all, Australian magazines would indicate
what is happening in Australia.
The internet, even making allowance for the
fact that Ms Cao says that she follows world trends as well, would not
necessarily do
so to the same extent.
- Similarly,
although Ms Cao admitted (P–120) that she visits Bondi junction every two
weeks (P–120) and goes to fashion
shops to have a look, she rapidly
resiled from that (P–121 – “it depends, not always every two
weeks”) when
the extent of her visits was pressed. Although
Ms Cao
confirmed that the comparison between the Boho garment and the applicant’s
garment involved “a remarkable similarity,”
she went on at
P–128 in a sense to seek to qualify that answer. She said (and this was
volunteered and not in response to
any question) at P–128:
- “To
me, this is just a human’s ribs pattern. I didn’t know this would
be so similar to something else. And also,
I’ve seen other patterns on
the Internet which are very similar to this. That’s why I didn’t
think this would
be so similar to other products or there would be some
issues...this is like a normal image of a human organ. And it contains some
popular elements from Sass & Bide, but it’s different to Sass &
Bide. That was why I didn’t think there would
be some
problems.”
- She
went on to confirm at the same page that she was concerned not to copy Sass
& Bide because copying from them, or indeed anyone
else, would be likely to
create legal difficulties.
- Ms
Cao denied in terms that she supplied the design to China. She repeated that
the design was not printed in the factory but was
bought from a design shop
around the factory (this being a repetition of the inadmissible hearsay evidence
previously referred to).
- At
P–131 Ms Cao said, once again not responsively to the question
put:
- “First
of all, there are many design shops around the factory. It’s like a
congregation of factory sites, so it might
have appeared in the shops.
It’s not only one shop – there are many shops. There are also many
factories congregated
at the same place, and there are many other places which
provided, like accessories or photos or fabric servicing them those factories.
On the other hand, the print is not produced by that factory. There are many
customers of the factory which prints that. The printing
factory has many
customers and normally, factories only go to the print factory when there are
demands of prints, so the printing
factory has a relationship with the design
shops, because design shops may get the demands to get the orders for the
printing company,
and I don’t know who infringed who in this
case.”
- It
should be noted that the basis of knowledge upon which Ms Cao gave this
relatively extensive answer is not by any means clear.
I understood her to say
she had visited China to see factories and chosen Keni only in late 2008.
Although she has returned a number
of times since, it does not by any means
follow that she in fact has the knowledge to which she has deposed in
cross-examination
as set out above.
- The
part of the narration she gave, however, which seems to me to be particularly
telling is as follows:
- “The
printing factory has many customers and normally, factories only go to the print
factory when there are demands of prints.”
- This
much is commonsense, it seems to me. Even assuming for the moment, as is not in
fact proved by admissible evidence, that the
Keni factory was not in the
practice of producing any designs itself, Keni would only ask for a particular
design when demand had
already been made for it.
Conclusions about the creation of the false Skeletor tank-top
- Counsel
for the respondents is correct to submit that there is no direct proof that Ms
Cao, or anyone on her behalf, sent to China
either an original of the
applicant’s top, or a photograph, or a scanned design of it. It would be
unusual in the extreme
for such evidence to be available in a case of this sort.
- Counsel
for the respondents is also correct to submit that it is not a matter, as it
were, of simply weighing up the various possibilities.
- It
is, of course, for the applicant to prove its case on the balance of
probabilities.
- Nonetheless,
in the ultimate, I am persuaded that the applicant has indeed proved its case.
The following matters lead me to that
conclusion. This is a case in which the
applicant’s design and garment only came into any kind of public domain in
late May
2009. It is expressly accepted by the respondents through their
counsel that the design had not been leaked while it was in China.
All parties
accept, and indeed it is the only probable explanation, that somebody in
Australia sent either a copy of the garment
and/or a copy of the design in
copy-able form to whoever copied it in China.
- The
only persons who have used the copied design are the respondents. I accept, as
I said earlier, the evidence of Ms Kidston on
this point. Further, the only
parties’ having any interest in having a copy of the design are the
respondents.
- The
reality is that if one were to accept Ms Cao’s account, there has been an
extraordinary series of coincidences. It involves
Ms Cao seeing the Skeletor
design of Sass & Bide and asking, in a completely unfocused way, for some
similar garments.
- This
request made of one amongst very many factories (according to Ms Cao’s
account) in Canton happened to go to a factory which
happened to seek a design,
apparently without any indication of what sort of design was sought in any
detail, from a designer which
happened to be in possession of the pirated design
of the applicant’s garment.
- It
ultimately, in my view, beggars commonsense to presuppose that this very precise
copy, the design of which was ultimately returned
to
Ms Cao in Australia by
the factory (note not the designer itself) is just altogether too much of a
coincidence.
- I
am further fortified in this conclusion by the fact that Ms Cao undoubtedly was
untruthful when she denied Ms Tovey’s account
of having sent a photograph
to China.
- Whether
or not the photograph sent to China was the one that
Ms Tovey identified in
Court will not be known. As indicated previously, that photograph was plainly
not the design of the applicant’s
Skeletor tank-top.
- What
is telling is the credit point upon which it was agreed Ms Tovey’s
evidence was admissible. I do not accept that Ms Cao
had difficulties in
communicating with Ms Tovey. Ms Tovey always understood her.
- The
version of the conversations between Ms Cao and Ms Tovey contended for by Ms Cao
is radically different to that which Ms Tovey
described. Ms Tovey stuck
convincingly to her denials of Ms Cao’s version of events.
- I
completely reject the submission of counsel for the respondents that the most
likely explanation for Ms Tovey’s evidence is
a misunderstanding. Ms
Tovey did not misunderstand Ms Cao, and
Ms Cao, I regret to say, was
untruthful when she denied Ms Tovey’s account of the events. I have no
doubt that Ms Cao had sent
a photograph to China and asked for a garment to be
produced. That is the version of the events that she told Ms Tovey, and I
accept
that it is true.
- Whether
Ms Cao actually saw a copy of the applicant’s Skeletor tank-top (as indeed
she had every opportunity to do at Bondi
Beach Shopping Mall or elsewhere) or
whether it was brought to her attention by a customer or otherwise, I will never
know.
- Nonetheless,
I am quite satisfied on the evidence as a whole and the inherent probabilities
to which the evidence gives rise, that
the explanation for the production of the
counterfeit garment in China is that Ms Cao obtained a copy of it, whether in
garment form
and/or in photographic form and/or in the form of some document
that was scannable, and forwarded it to China with a request for
a counterfeit
to be prepared.
- I
do not know and it is not material whether or not this resulted in a sample or a
small number of samples being sent and evaluated
by
Ms Cao hanging them up
for customers to look at (which she says was her practice in part, at least) or
whether the success of the
skeleton, the Sass & Bide garment, impelled Ms
Cao directly to order the material she did. It is of no moment.
- What
matters is that the counterfeit garments were produced at the behest of Ms Cao
in an intentional copying of the applicant’s
work.
Did the respondents know or ought they to have known that this was a counterfeit
garment?
- In
the face of the findings I have already made, it is perfectly clear that Ms Cao
knew well that the garments were counterfeit.
She caused them to be copied.
- I
will return to the responsibility of the second respondent when I deal with his
respondency generally, but would note that he was
not cross-examined, and that
he has deposed that he had no running in the day-to-day affairs of the business
so far as this aspect
of the matter is concerned.
Damages
- It
seems to be common cause that 123 of the counterfeit garments were sold. As is
so commonly the case, there is no direct evidence
that any particular person who
would have otherwise purchased the applicant’s garment did not do so
because of the presence
of the respondents’ garment on the marketplace.
- It
is relevant to note that according to Ms Kidston, Boho garments were being sold
in the sort of stores which would not normally
attract Ladakh customers. That
is because the Ladakh garments would simply be too expensive for those sorts of
stores.
- I
accept the submissions of counsel for the applicant that these sorts of
circumstances give rise to an exercise which of its nature
must be imprecise.
- In
Adidas-Salomon AT v Turner [2003] FCA 421; (2003) 58 IPR 66, Goldberg J said at
[5]:
- “Nevertheless,
notwithstanding the difficulties facing me on the assessment of damages, the
task of the court is to do the
best it can on the available material. The
principle was stated succinctly by the Full Court in Enzed Holdings Ltd v
Wynthea Pty
Ltd [1984] FCA 373; (1984) 57 ALR 167; 3 IPR 619 where the Full Court, comprising
Sheppard, Morling and Wilcox JJ, said at ALR 183; IPR 637:
- The
principle is clear. If the court finds damage has occurred it must do its best
to quantify the loss even if a degree of speculation
and guess work is involved.
Furthermore, if actual damage is suffered, the award must be for more than
nominal damages. We should
add that we can see no reason why this principle
should not apply in cases under the Trade Practices Act as well as in cases at
common
law. We emphasise, however, that the principle applies only when the
court finds that loss or damage has occurred. It is not enough
for a plaintiff
merely to show wrongful conduct by the defendant.
- This
principle was recently restated by Emmet J in Song Computer Entertainment
Australia Pty Ltd v Stirling [2001] FCA 1852; BC200108544, particularly at [7]
where his Honour said:
- If a court
finds damage has occurred as a result of wrongful conduct that gives rise to a
cause of action, it must do its best to
quantify the loss, even if a degree of
speculation and guesswork is involved.”
- The
applicant has sought compensatory damages of $1,587.30, calculated as 143
garments multiplied by the applicant’s admitted
wholesale profits of
$11.10.
- That
is not a satisfactory outcome. There is no evidence that would support such a
conclusion.
- Each
case must necessarily turn on its own facts. In this case, I am particularly
influenced by the fact that the applicant’s
target market is different to
that of the respondents. It is different both in the sense that the applicant
offers a more expensive
upmarket product and because they tend to try to sell to
a younger woman. The crossover is necessarily, therefore, going to be less,
especially when it is borne in mind that the preceding factors also suggest that
the products are sold in completely different sorts
of shops.
- Nonetheless,
it is more probable than otherwise to me that given that the number of garments
sold was described by Ms Kidston as substantial
in Sydney terms, it is proper to
give the applicant some measure of damages in this regard. I will order that
the applicant receive
$350 being the loss of sales on approximately 30 garments,
as being approximately one fifth of those sold by the respondents. It
is a
completely unsatisfactorily imprecise way of proceeding, but represents the best
that I am able to do.
Damages for actual loss and for damage to reputation
- As
I have earlier indicated, there is no doubt that the applicant has indeed
created a brand in the Ladakh name. I reject the criticisms
to the extent that
they were pressed by the respondents.
- I
also accept that the applicant does suffer damage to reputation by the
respondents’ conduct.
- Ms
Kidston’s evidence, which I have accepted, is that there is a substantial
reputation in Australia for its designs in the
Ladakh brand, that it sells only
to select boutiques, that the Boho garment was sold in retail stores which, in
at least some instances,
were close to the retail stores to which Ladakh sells,
and that it was sold for a substantially lesser price.
- The
presence of the Boho garment more probably than otherwise would have some
diminishing effect upon the reputation of the applicant’s
graphic design
which would equally diminish the exclusivity of the applicant’s design and
its reputation generally.
- While
it may be the case that the Boho garment’s existence, in theory, prevents
a repeat of the Ladakh garment in future ranges,
I give no weight to this
matter. The reality is that sales of the garment had fallen away, that trends
change quickly, and I am
not satisfied that the applicant has lost or will lose
anything in that regard.
- In
Review Australia Pty Ltd v New Cover Group Pty Ltd [2008] FCA 1589; (2008) 79 IPR 236 and
Review Australia Pty Ltd v Innovative Lifestyle Investments Pty Ltd
[2008] FCA 74; (2008) 166 FCR 358, Kenny and Jessup JJ awarded damages for damage to reputation
because in each case, they found that there was some probable diminution
in the
commercial value of the design in respect to future use and would have an
adverse effect upon the applicant’s reputation
in exclusivity of design.
Kenny J awarded damages of $35,000 where the respondent had sold 730 units and
Jessup J awarded damages
in the sum of $7,500 in respect to the sale of
approximately 157 units.
- The
applicant has set out in its written submissions a number of other cases in
which damages for damage to reputation have been awarded,
and it will instantly
be obvious that each case turns upon its own facts.
- Here,
in all the circumstances of the case, in my opinion it is proper to quantify
those damages at a figure of $10,000.
- It
should be noted again that at P-78, Ms Kidston said that the 120 to 150 Boho
garments sold inside Sydney would be a significant
number of garments. It would
be enough to see a presence in the stores. She herself found it easily.
- Given
the diminution in price, the more down-market stores in which the
respondents’ garment was sold and the damage to exclusivity
and the like
that the case shows on the evidence, an award of the amount I have indicated is
in my view entirely appropriate.
Additional damages
- Both
parties concede that the Court has power to award additional damages pursuant to
s.115 of the Copyright Act 1968 (“the Act”). Section 115(4)
sets out a number of non-exhaustive considerations that can be considered.
- Here,
it is clearly relevant that the infringement was so flagrant. As I have
indicated previously, regrettably it is not possible
to avoid the conclusion
that Ms Cao has not only done what she is accused by the applicant of doing, but
has lied about it. She
set out on a course of action designed to achieve a
commercial advantage in circumstances where she well knew, on her own evidence,
that such action might be unlawful. P-128 – “Whatever, what brand
it is, direct copying something else would create
problem”).
- It
is equally important to deter similar infringements of copyright. Such a
proposition is important but requires no further elaboration.
- It
is also relevant to consider the benefits obtained by the respondents in this
course of conduct. The profit made by the respondents
was relatively small
assuming a run of about 150 garments, and would not have been colossal even with
a rather larger one.
- The
behaviour of the respondents following the revelation of their conduct was in
part to their credit and in part not. The letter
written to Messrs Middletons
was disingenuous, as I find, but at least the respondents took appropriate steps
to stop any further
sales and to recall garments as soon as practicable.
- The
respondents’ endeavours to conceal their conduct, including the denials in
Court by Ms Cao, do not stand to their credit,
but in my view it is
inappropriate to punish the respondents, so to speak, twice. The conduct was
part and parcel of the proceeding
and I have already granted damages for loss to
reputation.
- In
all the circumstances, it seems to me that I should make an additional award in
the amount of $30,000 under this heading. This
was a flagrant breach of the
applicant’s copyright. Such breaches should be discouraged.
The responsibility of the second respondent
- It
was pressed by the applicant that the second respondent was equally responsible
for the conduct of Ms Cao because they were in
partnership. No other basis for
this outcome was contended for.
- In
my opinion, there is no question in this case but that the first and second
respondents were in partnership, that is to say they
were carrying on a business
in common with a view for profit (Section 1 New South Wales Partnership Act
1892).
- In
my view, both respondent partners are equally responsible for each other’s
conduct. The net effect of sections 10 and 12 of the Partnership Act
provides for joint and several liabilities for wrongs committed by a partner
acting in the ordinary course of the business of the
firm. The scope of the
phrase ‘the ordinary business of the firm’ was in my respectful view
authoritatively considered
by the NSW Court of Appeal in Walker v European
Electronics Pty Ltd (in liq) (1990) 23 NSWLR 1. The leading judgment given
by Gleeson CJ with whom Mahoney and Meagher JJA agreed traversed the authorities
in this area and it
is clear in the light of Gleeson CJ’s judgment that I
should find that the second respondent should also be liable for the
misconduct
of Ms Cao, notwithstanding that there is no proof that he was aware of it.
Jones v Dunkel points
- I
gave a clear indication during the running of the trial about most of the
Jones v Dunkel [1959] HCA 8; (1959) 101 CLR 298 (“Jones v Dunkel”)
points that the parties sought to raise.
- Putting
the matter shortly, I was against the applicant’s attempt to create a
Jones v Dunkel point from the failure of the respondents to call Ms Suyan
Xiao and Ms Bilian Xiao. The effect of calling them would have been to
embroil
them in proceedings in which they were seeking to exonerate the respondents but
where they could only do so, in large part,
by incriminating themselves. In
these circumstances, their failure to be called is scarcely unexplained. I have
no doubt they would
both have refused to take part.
- Likewise,
I refuse to draw a Jones v Dunkel point against the respondents for
failing to call former employees to buttress their case. Former employees are
always a difficult
problem for employers. It stands to reason that any sense of
obligation that those former employees may have had to their employer,
more
commonly than otherwise, dissipates to the point of extinction when the
employment ceases. I do not regard the failure to call
them as giving rise to
any adverse inference.
- Finally,
I take an even dimmer view of the respondents’ effort to create a Jones
v Dunkel point over the alleged failure of the applicant to conduct its own
investigations in China. If ever there was an evidentiary bridge
too far, this
is it.
The order to be made
- I
do not think it is appropriate to make declarations in this case. They will add
nothing to the outcome. The reasons for the Court’s
orders will be clear
from the orders themselves and from these Reasons for Judgment.
- I
do not think it is appropriate to make the injunctive orders sought because the
respondents have already returned all infringing
garments to the applicant.
Injunctions made in these terms would amount in substance to doing no more than
requiring the respondents
to obey the law and that is not a proper purpose for
injunctive relief.
- Accordingly,
there will be orders requiring the respondents to pay the applicant damages for
damage to reputation and additional damages
pursuant to s.115 of the Act.
- The
respondents will pay the applicant’s costs of the proceeding. In the
circumstances of this case and the particular complexities
it gave rise to, in
my view, these should be taxed in default of agreement on the Federal Court
Scale.
I certify that the preceding one hundred and sixty-one
(161) paragraphs are a true copy of the reasons for judgment of Burchardt
FM
Date: 3 November 2010
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